I'm Elizabeth, a marketing consultant for companies of every size.
With over 25 years of marketing and business experience under my belt, including roles at Warner Bros, Universal Pictures, and MGM, I possess a 360° view of what it takes to succeed in the modern business landscape. I'm passionate about sharing this knowledge and expertise with small business owners, bringing clarity, focus, and direction to their marketing efforts for real, measurable results.
As an experienced professional in the field of digital marketing, I've witnessed firsthand the challenges faced by small business owners as they try to navigate the complex landscape of online promotion. That's why I'm dedicated to offering clear, actionable advice that's tailored to your specific needs, ensuring that you can achieve your business goals with confidence and clarity.
My commitment to education and training means that I've taken my corporate experience and used it to upskill professionals in digital marketing before becoming a coach and mentor to small businesses like yours. I understand the nuances of the industry and can provide you with the practical guidance and expertise you need to succeed online.
With my reassuring tone and practical approach, I'll work with you to develop a clear and effective marketing strategy that will propel your business to new heights. Whether you're seeking to refine your social media presence, optimize your website for better search engine rankings or develop engaging content that resonates with your audience, I'm here to help every step of the way.
As the trusted guide you need to navigate the online marketing landscape, I'm committed to offering clear, concise language and avoiding jargon at all costs. Rest assured that you can rely on my extensive experience and practical approach to problem-solving, empowering you to achieve your business goals and take your small business to the next level.
If you're looking for someone who understands the challenges that entrepreneurs face when it comes to growing their business, you're in the right place.
Since I started my own business, I've advised hundreds of small businesses in every arena with 1-on-1 consults and marketing workshops. I've helped restaurants and cafés, nutrition and health coaches, artisanal products and gifts, charities and nonprofits, fashion, and homeware, to name just a few. If you've got a problem, I've likely come across it.
I provide relevant, straightforward marketing advice that helps you crystallise attainable and realistic ways to move forward.
Why work with me
I have been where you are now. I have faced the same challenges and worked through my own action plan to get them sorted for my business. I have researched the market, launched a business, developed my value proposition, USP and branding, and then selected the right marketing channels to get my message out there. I have learnt through experience, trial and error and my passion for keeping up with the latest trends. I can help you by using my own knowledge and also that I've gained from coaching and mentoring other businesses owners.
I have the business and marketing experience to get you where you want to be. I have worked for large organisations, small businesses and everything in between so I have a broad range of experience in growing a business. I am a fully qualified marketing trainer so its my job to know whats currently working and what you can avoid. I can help you select and implement the right marketing tactics to get your business where you want it to be. My coaching starts with getting clarity and focus on the key aspects of your business you want to improve, and I also give your recommendations and tools to take action.
SKILLS I PUT TO WORK FOR YOU:
Objectivity - I give you an outside perspective to help identify areas of improvement in your business or marketing plans.
Accountability - I help you stay organised and on track with your goals and objectives. I will send you reminders to ensure you get stuff done!
Flexibility - I craft unique solutions tailored to the needs of your business, ensuring maximum efficiency and productivity.
Simplicity - I provide effective guidance with straightforward steps that achieve results. I believe that the more focsed we are the easier it is to see results.
Fun fact: My early career was spent within the entertainment industry and when I got married, my film star name was often a source of much confusion. I was mistaken for the famous Elizabeth Taylor once when I travelled to LA for a film launch and was offered a stretch limo to collect me from the airport!
10 THINGS THAT GET ME EXCITED
1. Helping entrepreneurs develop and reach their goals
2. Identifying and addressing obstacles faced by business owners
3. Guiding businesses through periods of growth or transition
4. Working collaboratively with clients and watching them grow their businesses
5. Taking a calm and considered approach to business challenges
6. Using data to measure performance and translating insights into actionable strategies
7. Creating effective marketing plans for target audiences
8. Helping businesses implement successful marketing strategies
9. Identifying new trends and opportunities in the market to capitalise on
10. Showing clients how to leverage their digital platforms
TESTIMONIAL
"I met with Elizabeth for a 121 business coaching session to help navigate the job search process for a career change.
Elizabeth was not only incredibly helpful in providing insights to the online recruiting process (which has changed so much with technology!), but she also coached me on techniques to intelligently use LinkedIn to expand my network in a new industry. It is clear that Elizabeth is a digital marketing whiz - hands-down - but what I appreciated as a client in the 121 business coaching was how she was organized and efficient during our session. As a result, we managed to cover a significant amount of content in a short time. I also received a customized follow-up memo outlining tools and action items that I could reference after our session, which highlights Elizabeth's thoughtfulness and effectiveness as a coach.
I found the time spent with Elizabeth extremely valuable and would wholeheartedly recommend her to anyone needing help on marketing strategy or cracking LinkedIn as a networking and branding platform - be it for business or personal needs."
DAPHNE TAN
VICE-PRESIDENT, HEAD OF PLANNING, MARRIOTT INTERNATIONAL
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