Over the past two decades, the way we communicate has evolved and, by extension, how businesses talk to their customers has gone through a massive shift. The great news is that small businesses’ reach has grown with internet use, and you no longer need a huge marketing budget to win your audience over. However, the increasingly crowded landscape and a plethora of options mean you do need a solid strategy when it comes to marketing. Perhaps your marketing plan includes taking advantage … [Read more...] about Focusing on the right marketing channels for your business
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How to define your core marketing message and capture the attention of your target market
Maybe you’re at the launch phase, and you’re exploring branding for your website and social media presence, or perhaps you’re setting your goals for the future and dream of growing your team, expanding your product range or going international. Each business has a unique journey to becoming a profitable and self-sustaining enterprise. Marketing is an essential component to focus on no matter what stage your business is in, and with a clear marketing message and a well-planned marketing … [Read more...] about How to define your core marketing message and capture the attention of your target market
How to Nail Your Content Planning
The only content planning guide you need. Never run out of high-performing content again. Whether you’re a seasoned business or just starting out, whether you sell products or services, great content remains the best way to connect with your customers. Content is your best marketing tool for conveying your offering no matter what your marketing goals are. In this article I’ll share my proven processes and insider tips to simplifying your content plan so you can focus on making captivating … [Read more...] about How to Nail Your Content Planning
How to Confidently Create Customer Personas for Your Digital Marketing Plan
Are you regularly crafting social media posts, writing email newsletters or running paid digital ad campaigns but getting underwhelming results? If your marketing efforts are not resulting in sales even when you’re consistently and clearly articulating the value of your offering, your content strategy might not be aligned to your ideal customer. Knowing exactly who you’re marketing to can help you identify who your most enthusiastic buyers might be and get you on track to creating … [Read more...] about How to Confidently Create Customer Personas for Your Digital Marketing Plan
Planning Your Marketing For The Year
The ultimate guide to marketing planning for your business Are you a small business owner with big dreams? Do you want to know how to translate your ideas into a clear, actionable marketing plan? Whether your business is service or product based, having an annual marketing plan can help you grow and achieve your goals—without the overwhelm. If you find the idea of planning a year of digital marketing daunting, you’ve come to the right place. I’ve got you covered with everything I’ve … [Read more...] about Planning Your Marketing For The Year
