Are you a small business owner struggling to create countless amounts of high-quality content for your brand without a large team to do it for you? Have you ever considered using ChatGPT to streamline your content creation process? If so, then this blog is for you. AI text generation is everywhere, with ChatGPT being at the forefront of it all for a variety of good, and bad, reasons. In this blog, we’ll explore the benefits and drawbacks of using ChatGPT for content creation, what you can use it for, and how to train it to ensure it gives you the quality answer you are looking for.
What is ChatGPT?
ChatGPT is a language model developed by OpenAI that uses machine learning to generate human-like responses to text prompts. It’s part of a family of models known as Generative Pre-trained Transformer (GPT) models, which have revolutionized the field of NLP (Natural Language Processing) in recent years.
ChatGPT can accomplish a wide range of NLP tasks, including question-answering, text extraction and summarization, auto-correct, translation, classification, and natural language generation. It can also remember and adapt to context, making it a powerful tool for generating coherent and relevant responses to text prompts, especially compared to previous AI tools, making now a great time to try it out.
What are the main benefits of ChatGPT for content creation?
One of the biggest benefits of using ChatGPT for content creation is its versatility. It can generate a wide range of content types, from social media posts to long-form blog articles. This can save you time and effort when it comes to brainstorming and drafting content.
Another benefit of using ChatGPT is its ability to remember context and adapt to your needs. This means that it can generate more relevant and accurate responses over time as it learns from the input you provide. Additionally, you can ask for revisions and corrections to refine the output and ensure that it meets your standards.
As well as all of this, ChatGPT is already being constantly updated, with new versions of AI models such as GPT 4.0 rolling out, meaning this technology will only be getting better. So, learning to use it now will help you prepare early whilst this technology is still growing so you know how to use it through its many advancements to come.
Another benefit is that ChatGPT has a massive community around it. Whilst this massive amount of people using the platform does mean occasional breaks in access, which I’ll expand upon later, it also means if you have a problem there are many people who may have experienced it and might just know a solution! This is great and will allow you to fix, or at least work around, any problems you may have with the AI allowing you to use it more easily.
What are the key drawbacks of ChatGPT?
Even with all these benefits of this AI, it’s important to note that there are some drawbacks to using ChatGPT as well. One of the biggest concerns is that it may generate responses that contain sexist or racist language. While efforts have been made to address this issue, and this does happen rarely, it’s still a risk that businesses should be aware of.
Another potential drawback of using ChatGPT is that it may give incorrect information. While it’s designed to generate responses based on the input it’s given, it’s not always accurate. Plus, it may lack emotional intelligence and struggle to understand context, which can lead to suboptimal responses.
Additionally, ChatGPT has difficulty in generating long-form structured content. This is due to the small percentage of mistakes this AI makes standing out more when there is more text to write, meaning more space for the AI to slip up. Additionally, the word count of its responses makes it difficult to make long blogs, like this one, without using some in-convenient work arounds like asking it to “continue”, when it cuts itself off. This will then have ChatGPT write the rest of it in a new response which is not just inconvenient but can also sometimes fail to continue smoothly and may even completely switch the topic.
One more limitation is the website itself. If you don’t purchase ChatGPT+ for a monthly fee of twenty US dollars, or run this technology locally which would be hard to do and require lots of computational power, and electricity, then you will be stuck with using the website as it is, where it is sometimes very difficult to get access. This is due to ChatGPT having many, many active users, even being the website with the quickest climb to one million users in only five days. In comparison, one of the next fastest to one million users, instagram, took two and a half months and netflix took a full three and a half years.
Whilst it’s great to see so many people swarming to this new technology, this also comes at a price, the price being stability. If you go on the ChatGPT website right now, you likely have not much more than a seventy, maybe eighty percent chance of getting access. That other twenty percent of the time being the servers at full capacity not allowing you to use the website. This could be a significant hitch in the productivity of your workflow especially if you rely on ChatGPT too much, which could be difficult considering how helpful it can be.
What You Can Use ChatGPT For?
Despite these limitations, there are many ways that businesses can use ChatGPT to streamline their content creation process. One of the most obvious is to generate ideas for content. By inputting a topic or keyword, ChatGPT can generate a list of potential ideas for blog posts or other content types to market your company.
Businesses can also use ChatGPT to create first drafts of content like blog posts or marketing copy. However, it’s important to note that these drafts should be refined and checked by a human to ensure that they meet your brand’s standards for quality and accuracy. This blog, for example, was generated by ChatGPT, but it was heavily edited and refined by a human writer.
Whilst ChatGPT can sometimes create amazing long form content, the easiest things to create with it are shorter. ChatGPT can be used to generate social media posts, email outlines, and other short-form content types. This can save time and effort when it comes to creating content for these channels and is easier to generate than long form.
As well as creating new pieces of work, If you’re looking to edit and improve existing content, you can use ChatGPT to provide feedback on it based on certain criteria. By inputting your existing content and asking ChatGPT to provide feedback based on specific metrics such as clarity, readability, and tone, you can get valuable insights into how to improve your content. This can be used for yourself as you can edit the content with the information ChatGPT gives you, or, you can ask ChatGPT to make the changes to your work itself based on its criteria in the same thread.
All in all, it will help save you countless hours of time you may have spent on simple things that could have been un-enjoyable. This will allow you to spend that saved time on other projects for your company that would be more interesting for you without having to pay someone else to do those simpler, potentially mundane tasks, saving money, time and making running a small business more enjoyable!
How can you train ChatGPT in Your Brand Voice?
One of the most powerful ways to use ChatGPT for content creation is to train it in your brand’s voice. To do this you should input a large amount of text that represents the type of content you want ChatGPT to generate. You can then ask ChatGPT to analyze this text and give you a description of the style and tone of voice that your brand uses. This process may take some time, but it’s well worth it to enhance the quality of your ChatGPT content.
Then, you can use this description in another thread along with the prompt for what else you want to generate. Or, you can ask ChatGPT to generate what you want in the same thread by asking it to follow the style above along with your prompt for the piece of text you want it to create.
The reason why you should train ChatGPT on your brand’s voice is twofold. For starters, it will look less out of place when put up against other work coming out of your company that you created. Also, it will allow you to spend less effort making these tone changes yourself through automating this process which will save a lot of time. But remember, even if you can get ChatGPT to generate content that looks like your brand wrote it, it’s always good to have you, or someone else, look over it and make edits to ensure it falls inline with what you and your brand are trying to communicate.
What do you most need to remember?
Overall, ChatGPT can be an incredibly powerful tool for small businesses looking to create high-quality content quickly and easily. While it’s not perfect, it can be incredibly helpful in generating initial drafts of content, generating ideas, and refining existing content. By training ChatGPT in your brand’s voice and using it responsibly, you can make content that slots nicely in with other content your brand has created. However, remember there are drawbacks and, by getting a human to look over and edit the content, you can ensure it is of the best quality.
That is how you can leverage ChatGPT to help your business grow and succeed by increasing the efficiency of what you accomplish.
If you’d like to know more, drop me an email to hello@elizabethtaylorcoaching.com.
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