MARKETING TRAINING & Workshops
I offer a comprehensive digital marketing training solution for businesses of every size.
Having conducted training for Google Squared, Apple, and multiple digital marketing institutes, I provide tailored, customised training programmes designed to meet your business's specific needs. I work with you to understand where you most need my up-to-date knowledge of the digital marketing landscape and craft a tailored programme packed with innovative ideas.
My aim is clarity and simplicity, so you leave informed and gain a working knowledge of the tools and resources you need to renew your marketing approach.
I am a ACLP qualified trainer and also hold qualifications in post graduate education, assessment and learning. I have a passion for lifelong learning and have completed a Masters Degree in social media marketing, alongside a CIM Advanced Postgraduate Diploma in marketing. I am constantly updating my skills by taking online courses in all aspects of digital marketing, management and business. I love to learn and share this knowledge with those who want to skill up in digital marketing.
Get ready for growth!
This is for you if:
You want to empower and inspire your marketing team by giving them insights into the latest marketing trends and best practices
You're changing business direction or looking to scale your offerings and want to get your marketing team up to speed quickly
You are looking to add new marketing channels and want to maximise your return on investment
Your marketing is lagging behind competitors, and you want to improve your knowledge and skills
The first step to achieving your business goals is to identify them. Together, we clarify your business goals, identify challenges and opportunities, and understand your market to set a realistic strategy for the year.
Get comprehensive guidance for developing your strategic marketing objectives with SMART goals (Specific, Measurable, Attainable, Realistic, Time-Bound) and a content strategy that helps you meet them.
Developing customer avatars and competitive positioning
By understanding your customers' needs, pain points and motivation to purchase, you can create content that speaks directly to them. Learn how to look at your metrics to understand who your ideal customers are and keep them top of mind to gain their attention and trust - driving more traffic into sales and customer referrals.
Picking the right marketing channels for your business
Selecting the right channels for your business can be tricky when you have limited resources to run multiple channels. We\'ll cover how to decide which social media platforms are most appropriate, as well as develop an action plan to create engagement with up to date knowledge of what\'s working on each platform.
Content Marketing Strategy
To craft an effective content strategy, we need to identify what's working and areas that need some help. I\'ll refine your content pillars and select topics for a relevant, actionable content plan that speaks directly to your ideal customer.
Social Media Marketing
Banish the decision fatigue and gain insights into which social media channels are relevant for your business. Learn which content works best, how often to post, when to engage and how to drive conversions.
Google Search Ads
Google Ads are a great way to drive traffic to your website and generate new leads. I will be your guide to Google Ads expert planning mode, so you can get an in-depth knowledge of how Google ad campaigns work. Understand how to use keywords, copy and content to reach your business goals faster.
Become more searchable than ever before, boost your website's ranking and make it easier for customers to find you. I will develop a keyword list, audit how information is being displayed across channels and implement changes needed quickly without losing traffic or sales along the way.
Build a whole new relationship with your customer data. Take a walk through the GA4 platform to understand which metrics are important for your business, how to access the data you need and how to set up custom reporting.
Learn the best practices for building an email list, including what type of content to share, how often to send emails and how to improve your conversion rate.
PRICING: ON APPLICATION
"Fittingly, we came across Elizabeth through LinkedIn and we approached her to design a 90 minute virtual presentation for our bootcamp. What we wanted was a hands on, basic guide on how to establish a powerful online presence through digital marketing. The target were trainers and training providers with differing experience and success in digital marketing.
Liz delivered in spades. She generously shared practical tips on how to analyze and review websites and profiles. The strategies and tips that she shared were very useful for training professionals and they were applicable immediately. Liz was such a huge success that we proceeded to engage her for 2 more bootcamps. This time, she was there in person engaging with audiences of more than a hundred pax each time.
Her sessions have the best engagement without fail as participants approached her both during her sessions and throughout the events for more information and personalized help. She gave fully of her time and experience to attend to anyone who approached her.
It’s been a privilege to have Elizabeth with us for the 3 bootcamps and I would definitely recommend her to any organization seeking a knowledgeable and engaging speaker, trainer or coach on the topic of digital marketing. Her expertise and practical tips can help businesses of all sizes to improve their online presence."